Pre-incubación: Prepárate para comenzar tu camino emprendedor

La pre-incubación es el primer paso en tu camino emprendedor. Aquí te acompañamos a fortalecer tu mentalidad, enfocar tu idea y dar forma a los cimientos de tu proyecto. A través de actividades prácticas y reflexivas, comenzarás a preparar todo lo necesario para aprovechar al máximo tu futura experiencia en la incubadora.

Módulos de Pre-incubación

A young latin engineer calibrating a large drill with his laptop in his shop

Módulo 1:
Mentalidad emprendedora

 Sabemos que emprender no es fácil: implica equilibrar tu negocio con otras actividades de tu día a día. Y cuando decides unirte a un programa de incubación, comienzas un viaje lleno de aprendizajes, retos y decisiones importantes.

Por eso, este primer paso busca ayudarte a prepararte emocional y mentalmente para todo lo que viene. Desarrollar tu mentalidad emprendedora es clave para que puedas enfrentar los desafíos, mantenerte enfocado y aprovechar al máximo tu proceso de incubación.

Antes de presentar tu idea al mundo, necesitas conocer tus propias motivaciones. Emprender implica salir de tu zona de confort, aprender constantemente y adaptarte al cambio. Conectar con tu propósito personal te dará claridad, energía y dirección para los momentos buenos… y los no tan buenos.

Una mentalidad fuerte te ayuda a mantenerte firme, incluso cuando el camino se pone cuesta arriba.

  1. Dinámica del Ikigai – Descubre tu propósito personal
    Dedica un momento para reflexionar sobre lo que amas, lo que haces bien, lo que el mundo necesita y por lo que podrían pagarte. El punto donde todo eso se une es tu Ikigai.
    👉 Aquí puedes leer más sobre cómo hacerlo
  2. Reto de storytelling – ¿Por qué quiero emprender?
    Este ejercicio también es una oportunidad para poner en palabras tu motivación y conectar con lo que te impulsa a iniciar este camino.
  3. Graba un video o escribe un texto respondiendo a estas tres preguntas:
    • ¿Quién eres?
    • ¿Qué problema quieres resolver?
    • ¿Por qué es importante para ti?

🎥 Si decides grabarlo, ¡guárdalo bien! Este video te servirá más adelante para tu aplicación al programa de incubación con Banco Industrial. Nos ayudará a conocerte mejor y hará que tu postulación sea mucho más fuerte y auténtica.

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Módulo 2:
Identificación de un problema
clave y necesidades

Aprender a observar y validar un problema real en tu entorno.

Como emprendedor, una de las habilidades más valiosas que puedes desarrollar es la capacidad de identificar problemas que afectan a otras personas. Aunque a veces la palabra problema suena negativa, ¡para ti puede ser una gran oportunidad! ¿Por qué? Porque al detectar un problema que realmente incomoda o afecta a otros, puedes crear una solución que tenga sentido, que aporte valor y que las personas estén dispuestas a pagar por ella.

 Muchos negocios fracasan porque intentan vender algo que nadie necesita. Cuando entiendes a fondo los desafíos y necesidades de tu público, puedes diseñar un producto o servicio que conecte con ellos de verdad. Este paso es clave para asegurarte de que estás resolviendo el problema correcto antes de seguir avanzando en tu emprendimiento.

Realiza un Mapa de Empatía del Usuario
Esta herramienta te ayudará a ponerte en los zapatos de tu usuario ideal: entender lo que piensa, siente, ve, dice, escucha y hace.
👉 Encuentra una guía para completar tu mapa aquí.

Este ejercicio es fundamental para priorizar las necesidades reales de tus usuarios y empezar a diseñar soluciones que realmente les sirvan.

Happy Latin American business owner taking photos of her products at a pottery shop - small business concepts

Módulo 3:
Nombre y logotipo

Dar tus primeros pasos hacia la identidad de marca.Como emprendedor, es fundamental que empieces a construir una identidad para tu negocio. El nombre y el logotipo serán los primeros elementos visibles de tu marca: los que las personas recordarán, compartirán y asociarán con lo que haces.

No necesitas tener todo perfecto desde el inicio. De hecho, muchas marcas cambian con el tiempo. Pero dar este primer paso te ayudará a definir cómo quieres que te vean tus usuarios o clientes. Es un ejercicio de claridad, dirección y creatividad.

 Una buena identidad de marca te hace más fácil de reconocer, genera confianza y transmite el valor de lo que ofreces. Al tener un nombre y un logotipo claros, comunicas profesionalismo y das una mejor primera impresión, incluso si estás apenas comenzando.

  1. Haz un brainstorming de posibles nombres para tu negocio
    Juega con palabras clave relacionadas a tu propósito, a la solución que estás creando, o a las emociones que quieres transmitir.

  2. Explora herramientas gratuitas para crear un logotipo
    Puedes usar plataformas como Canva o Looka para diseñar un logo sencillo que acompañe tu nombre.

  3. (Opcional) Pide retroalimentación
    Si ya tienes algunas ideas de nombre, compártelas con personas cercanas, con otros emprendedores o incluso en tu comunidad. Escuchar cómo lo perciben otros te puede ayudar a mejorar y decidir.
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Módulo 4:
Conceptos clave para emprender

A lo largo del programa de incubación, trabajarás de la mano con profesionales, expertos en emprendimiento y mentores que te guiarán para estructurar tu idea de negocio de forma clara y sólida.

Es importante que desde ya comiences a familiarizarte con algunos conceptos clave. No necesitas hacer ninguna actividad con ellos en este momento, solo leerlos con calma e ir comprendiendo cómo se conectan con tu negocio. No te preocupes si algunos te suenan nuevos o complejos. Lo importante es que empieces a reconocerlos y entiendas qué significan, ya que te ayudarán a tomar mejores decisiones y a comunicar con claridad tu idea de negocio.

🔹 Propuesta de valor

Es una declaración clara que explica cómo tu producto o servicio resuelve un problema o satisface una necesidad específica de tus clientes, qué lo hace diferente o mejor que otras opciones, y por qué alguien debería elegirte a ti. Es el corazón de tu negocio y lo que te hace relevante para tu público.

🔹 Modelo de negocio
Es un plan que detalla cómo una empresa tiene la intención de crear, entregar y capturar valor.
En otras palabras, describe cómo funciona tu negocio, cómo gana dinero y cómo se sostiene en el tiempo.
🔹 Tipos de modelo de negocio (según a quién le vendes)
  • B2B (Business to Business / Negocio a Negocio):
    Vendes tus productos o servicios a otras empresas.
    Ejemplo: una empresa de limpieza que trabaja solo para oficinas o una fábrica de baterías que vende a fabricantes de autos.

  • B2C (Business to Consumer / Negocio a Cliente):
    Vendes directamente a personas individuales.
    Ejemplo: una tienda online que vende ropa o una aplicación para aprender idiomas.

  • B2G (Business to Government / Negocio a Gobierno):
    Vendes productos o servicios a instituciones públicas.
    Ejemplo: una empresa que vende software educativo a escuelas públicas o una constructora contratada por el gobierno para hacer carreteras.

 

🔹 Precio al público

El precio al público es el valor que decides cobrar a tus clientes por tu producto o servicio. Este precio debe ser competitivo, pero también debe cubrir tus costos y generar un margen de ganancia.

🔹 Proyección financiera

La proyección financiera es una estimación de los ingresos, costos y ganancias que tu negocio espera generar en el futuro. Este concepto te ayudará a visualizar cómo crecerá tu negocio, qué recursos necesitarás, y cuándo esperas alcanzar tus objetivos financieros. Tener una proyección clara también te ayudará a tomar decisiones estratégicas, como si necesitas invertir en más recursos o ajustar tu modelo de negocio.

🔹 Costos fijos

Los costos fijos son aquellos que no varían, sin importar la cantidad de productos que vendas o servicios que ofrezcas. Ejemplos comunes son el alquiler de tu oficina, los sueldos de empleados a tiempo completo, o las suscripciones a herramientas que uses de manera constante. Estos costos debes cubrirlos todos los meses, independientemente de si tu negocio está en una etapa de mucho o poco crecimiento.

🔹 Costos variables

Los costos variables, como su nombre indica, cambian según el volumen de producción o ventas de tu negocio. Estos incluyen, por ejemplo, los materiales que usas para producir tus productos, el pago a freelancers, o los costos de envío. Cuantos más productos vendas o más servicios brindes, mayor será el costo variable. Es importante tener claro cómo estos costos impactarán tu margen de ganancia.

 

 

¿Necesitas ayuda?

Meet Rocío Fernández,
Program Manager at Bridge for Billions.

Déjanos tu información de contacto y nos pondremos en contacto contigo lo antes posible.

Do you have any questions? Here are the answers!

Take a look at our list of Frequently Asked Questions.

What does a Bridge for Billions program look like?

  • We offer different incubation programs, some 100% online and others hybrid, that help early stage entrepreneurs to structure and develop their business ideas or projects. All our programs offer:
  • Access to our platform for the duration of the program. The platform includes our 8 online business modules where the entrepreneur will learn as they go while developing their idea, validating their business plan and confirming that their product or service fits the market.
  • 1h/1h30 of weekly mentoring with you (your mentor). 
  • Group meetings with other entrepreneurs in your program, where you will not only develop soft skills such as communication and leadership but also have the opportunity to network and connect with other participants.
  • Lifetime access to our community of entrepreneurs and mentors from around the world. 
  • The ability to download your business executive summary at the end of the program, a comprehensive document that you can use when seeking investors, grants, partners and co-founders to increase your chances of success. 
  • A program certificate that you will receive if you successfully complete the program. You, as a mentor, will also receive your own Mentoring Certificate.
  • Access to tools and discounts on services for your startup such as Google Cloud Services, Taskade, Mailjet, Hubspot for Startups, Amazon Web Services, and Stripe to name a few. 

So far we have supported more than 3,800 entrepreneurs from all over the world (99 countries) with the support of more than 3,000 volunteer mentors. About 80% of all those who start the incubation program successfully complete it within 4 months and finish it with a viable business plan for market launch and/or fundraising. Some entrepreneurs have even launched their prototypes and generated sales and revenue during the incubation program.

Most commonly, participants leave the program with clear guidance to continue testing and updating their idea. In addition, many of them use the knowledge gained through the tools and their business plan to test new ideas after the program ends, while others quickly discover that their initial idea will not work, and are confident that they have invested their time well because they were able to realize this before investing more resources in the program.

After going through the program, 88% of the entrepreneurs rated it as essential to their success and, after one year, 73% of the companies are still in operation.

  • Early-stage entrepreneurs who have a solid idea that they are passionate about and have validated through the customer discovery and market/industry research processes. that they are passionate about, an MVP/prototype with little business structure or a start-up company. 
  • Entrepreneurs from all over the world with a good internet connection and ideally access to a laptop or computer. 
  • Committed entrepreneurs who can dedicate 6 to 8 hours per week to the program. 

Most of our programs are open to all sectors and profiles of entrepreneurs, although some have specifics, so be sure to review the program details before exploring projects and meeting with an entrepreneur.  

What does it mean to be a mentor?

Voluntary mentoring will benefit you in several ways. 

  • You will learn from the latest innovation and entrepreneurship methodologies while developing your leadership skills. Our active learning model facilitates the role of the mentor by providing a clear structure and resources explained in a simple and practical way.
  • You will meet entrepreneurs based on your interests and experience, and guide them through our online platform while you are part of the growth of a new company. 
  • You will have the opportunity to expand your network by joining more than 3,000 professionals who share your interests. 
  • You will guide courageous projects that tackle the toughest social challenges and generate new employment opportunities.
  • Be part of the change and lead the future.
  • You will develop your professional skills (soft and hard).

In addition, being a Bridge for Billions mentor is an impactful experience that you can do from anywhere you have internet access, so you can tailor your mentoring to fit your lifestyle.

As a mentor, you will guide the project through our structured program and incubation tools for the duration of the program (the average duration of our programs is 4 months, although there are some exceptions).

You will support your entrepreneur through video calls once a week and by reviewing the work he/she is progressing in each of the tools of our online platform (you can also share any extra tool or resource you consider necessary). Our platform consists of 8 business tools:

  • Value Proposition
  • Competitor Map
  • Strategic Partners Map
  • Business Models and Marketing
  • Price and Business Viability
  • Financial Projections
  • Impact Plan
  • Growth Plan

These tools will guide you and the entrepreneur to effectively cover and validate every critical aspect of the business planning process. Learn more about our tools here. 

During the duration of the program (the average time of our programs is 4 months, although there are some exceptions), you will have to meet once a week with your entrepreneur for 1h/1h30 (we call these meetings “mentoring sessions”.) In addition, we recommend always dedicating at least 30 extra minutes to review and validate your entrepreneur’s progress on the platform, and go to the meetings prepared. 

In addition, optionally, you can join our community sessions (called Mentors Café) which are held once a month and where you can share with other mentors the challenges you are facing as well as networking.

We believe that the matching process between mentors and entrepreneurs is one of the key moments for the success of the program. That is why we have created our “organic matching” process. 

What does this mean? You will have the opportunity to meet the projects you find most interesting and meet briefly with them by video call to learn more details. We will then ask you to rank the projects that caught your attention (the entrepreneurs will do the same) so that the best mentor/entrepreneur pairs are generated. In this way we ensure that we create solid and lasting mentoring relationships.

Yes! Although we have many mentors who have already been founders, we believe that different professionals can bring different knowledge and skills that can be very useful to innovate or to enter a new sector. We believe in transferable skills and we are sure that whatever skills you can bring to the table, some entrepreneur will take advantage of it!

Yes, once you have been officially accepted as a mentor, you will be invited to an onboarding call for a training course where you will learn about our innovation methodology and how our platform works. 

Both in this initial call and in the monthly meetings we organize, you will have the opportunity to meet other mentors and mentees. You will also be part of our online mentoring community where you can start conversations, share additional resources and keep learning!

Yes, you can! The first time, we recommend that you focus on a single project to be as involved as possible. After that, we would be delighted if you decide to support several entrepreneurs at the same time. The only thing we ask is that you be realistic with the time commitment: we don’t want anyone to overcommit themselves or raise expectations that they can’t meet.

Like you, entrepreneurs go through a selection process once they have applied to any of our programs. All of our programs are open to any entrepreneur who meets our selection criteria and can commit to the duration of the program. 

We have developed a selection process that evaluates the maturity of the business and the level of commitment of the entrepreneur and does not inadvertently discriminate on the basis of education level, socioeconomic status, country of origin, current location, gender, race, or any other factor not directly related to the business and the nature of the business.

Our basic selection criteria are as follows (there may be more specific criteria depending on the program): 

  • The applicant must be the founder or main initiator of the project. 
  • The project must be in one of the following stages of development: idea or concept developed; project or Minimum Viable Product; and start-up or recently launched. 
  • The applicant must treat this project as his or her priority at this time (we cannot accept applicants who are not serious about developing their businesses).
  • The applicant must also have a desire to be part of a special community of early-stage global entrepreneurs and be willing to play an active role within this community.

We are constantly opening new calls, register and explore the currently open programs here. When the matching process of one of the active programs starts you will be able to register and invite the projects you are most interested in to an initial meeting and decide if you want to work together. Once both parties agree on a collaboration you will sign a Mentoring Agreement.

Our platform has been built to facilitate collaboration. Once you have access to an entrepreneur’s workspace, you can work together leaving feedback on every aspect of their business plan. 

You will also have access to our platform chat to communicate with the rest of the program participants as well as our video tool integrated in our platform, so that every week you will be able to meet and talk as if you were in the same room.

Apart from your private project workspace, in some of our programs we create an online group with all the participants of your call (mentors and entrepreneurs) to share articles and resources, ask questions and overcome challenges together. Keep in mind that in all our programs there will be online sessions to connect with other mentors and mentees, sharing is much better!

Finally, you will also have direct messages to communicate with project members from the platform, and each team can decide (or not) to use alternative communication channels such as phone, Whatsapp, email or Slack to name a few. 

How do I apply to join as a mentor?

Join us if you have a passion for helping aspiring entrepreneurs: the more diverse the profiles and experience of the mentors, the greater the chances of creating fruitful synergies. Professionals from all industries and fields are welcome, all you need is a minimum of 5 years of post-academic professional experience. For young professionals with less years of professional experience, we will ask additional questions.

The applicant profile should demonstrate some familiarity with entrepreneurship, either by working with entrepreneurs in the past, launching a personal venture or cultivating a passion for the subject. Applications are evaluated individually by the Bridge for Billions team, and after you are accepted you will be invited to one of our online onboarding sessions where mentors learn more about their role and our methodology.

Don’t forget that some of our programs may have specific selection criteria, so check the profiles that each program is looking for before applying.

Mentors can always choose when to join a program call. Once you commit the time required is approximately 1.5 hours per week (1h of mentoring session and minimum 30 minutes of review of the work on the platform) for the duration of the incubation program (the average time of our programs is 4 months, although there are some exceptions).

If you want to participate in one of our programs but don’t know which one go to the Mentors page and check which programs have open calls right now (we update this page constantly). If you meet the program requirements then create your mentor account and apply here (it won’t take you more than 20 minutes). 

If you are already familiar with any of our open calls, then go to the program’s website and apply directly there.

Once you apply to a program, and it is about to start, we will invite you to the first Onbarding session where you will learn more about the program, our methodology and connect with other mentors. These sessions also occur monthly.

Anywhere you have an Internet connection! Our incubation programs can be done completely remotely as it is 100% online, so you can easily connect from anywhere in the world. 

Other frequently asked questions

Being a Bridge for Billions mentor is a 100% volunteer experience. As a mentor, you will have a positive impact on someone’s life. You will meet profiles with innovative ideas and develop your mentoring skills, exposing you to the latest innovation and entrepreneurship methodologies while helping a start-up grow.

Yes, mentors who successfully complete the incubation program can apply for their own Mentorship Agreement.

Of course! Tell the entrepreneur to apply and, if accepted, he/she will be able to select you as a mentor later in our matching process.

We advise you to have a laptop or desktop computer and preferably one of these browsers: Google Chrome, Safari, Firefox. However, our platform is also suitable for cell phones. 

Also, we expect you to have a stable and reliable internet connection both for your weekly review on the platform and to participate in the calls with your entrepreneur via video call. 

Bridge for Billions co-creates innovation programs with public and private organizations. These organizations work with us to create entrepreneurship programs that foster social innovation, promote diversity, equity and inclusion as well as economic development for diverse groups. 

If you know of an organization (corporation, foundation, investment fund or development agency) that might be interested in building a program please contact us at partnerships@bridgeforbillions.org with more information.