Empower Armenian women affected by COVID-19 to realize their business ideas

Make a difference by mentoring women entrepreneurs from all over Armenia so they turn their business ideas into income generation opportunity

What is IDEA App Armenia?

The COVID-19 crisis has made women more vulnerable economically, while Armenia has a need to accelerate recovery efforts to build back better. IDEA App Armenia is a four month intensive online incubation program designed specifically for Armenian women entrepreneurs with a business concept who are looking for mentorship and coaching to successfully develop and grow their business, generating self-employment and increasing their financial stability. This joint initiative by UNIDO, UNDP, UN Women, UNICEF and Bridge for Billions aims to accelerate Armenian women entrepreneurs’ empowerment.

Take part in IDEA App Armenia as a volunteer mentor to learn, connect and make a difference.

Why participate?

Meet Armenian women innovators

Connect with innovative entrepreneurs and mentor impactful projects.

Created by ProSymbols from the Noun Project

Expand your network

Join a global network of more than 800 mentors that share your interests.

Created by ProSymbols from the Noun Project

Grow professionally

Learn everything you need about the latest entrepreneurship methodologies

Decide when and where

Mentor from anywhere and at any time through our online platform

Created by Vectors Market from the Noun Project

Boost your skills

Develop your own abilities as a mentor while you support a growing project: leadership, empathy, innovation methodology, etc.

Created by ProSymbols from the Noun Project

Be part of the change

Support entrepreneurs that are facing the most complex challenges of our time.

This program is perfect for you if…

Deadline to apply


Friday, 24th of September 2021

Program timeline

Deadline Friday, 24th of September
Deadline Friday, 24th of September

Mentors applications

Send us your application, we want to know more about you and your motivations to become a mentor.

Deadline Tuesday, 28th of September
Deadline Tuesday, 28th of September

Announcement of selected Mentors

We will review all the applications and we will select 30 mentors to participate in this edition of the program.

thursday, 30th of September
thursday, 30th of September

Attend to the Onboarding Session

If selected, you will be invited to an onboarding to the program and session where we cover how to use the incubation platform, its methodology and much more.

From 1st to 19th of October
From 1st to 19th of October

Entrepreneurs and Mentors Matching

Go through the matching process and meet the founders. Select who you want to work

From 20th of October to 3rd of March, 2022
From 20th of October to 3rd of March, 2022

Online Incubation Program

Meet weekly with your mentee for the duration of the program to go over their business plan. Don’t worry! Our program will guide your mentoring step-by-step through 8 business modules: From helping your mentee polish their value proposition to the development of their growth plan.

The program at a glance

The program offers a gamified and step by step experience that allows entrepreneurs to create their business plans and validate their model. Far from theory, the pedagogy pushes you to formulate your ideas and answer the tough questions.

It invites you to “get out there”, talk to people, research, and validate your ideas. As a mentor, you will be there for your mentee every week to support them by challenging assumptions and offering a fresh perspective.

Ready to start?

Do you have any questions about the program?

Mentor applicants should show a passion for helping aspiring entrepreneurs and should be ready to commit in order to ensure quality mentorship and a productive business relationship. Mentors can always choose when to work with a project or not, but once a commitment is made, the time requirement is approximately 1.5 hrs per week for the duration of the entrepreneur’s incubation program (4 months).

Being a mentor will benefit you in several ways. First, it will allow you to meet and connect with entrepreneurs working on relevant problems. It will also enable you to develop your own skills as a mentor, exposing yourself to the latest innovation and entrepreneurship methodologies, while helping a startup business to grow.

Mentoring on IDEA App Armenia Incubation Program is an impactful experience that you can do from pretty much anywhere where you have the internet.

As a mentor, you will guide your entrepreneur throughout our 4-month structured program, helping them a minimum of 1h/week — you are of course free to dedicate more time. You will be the person who can understand the ins and outs of their business and, week after week, help them to validate their strategy for each critical stage, from targeting the right customers, to building a 3-year growth plan. You will support your entrepreneur through virtual collaboration on the platform as well as video chats once a week. We also encourage any connection or extra resource that you can share with them. Our program is made of 8 business tools:

  • Value Proposition
  • Competition Map
  • Stakeholder Map
  • Business Model & Marketing
  • Pricing & Business Viability
  • Financial Projections
  • Impact Plan
  • Growth Plan

These tools will guide you as well as the entrepreneur in effectively covering and validating each critical aspect of the business planning process.

No, we are looking for mentors with previous experience in self-employment experience. If you have been or are a small business owner, entrepreneur or solopreneur willing to support young entrepreneurs, this program is perfect for you!

Yes — once you have officially been accepted as a mentor, you will be invited to follow an onboarding training where we’ll explain our innovation-based entrepreneurship methodology and how our platform works. You’ll get the chance to meet other mentors, and of course we’ll be here to answer all of your questions! You will also join an online community of mentors to spark conversations, share extra resources, and keep learning!

Yes, you can! Our only ask is that you be realistic with your time commitment: we don’t want anyone to overcommit or raise expectations for the other party that they won’t be able to meet.

Our platform has been built to facilitate collaboration. Once you have access to the workspace of an entrepreneur you’ll be able to work together through comments on every aspect of their business plan, and you’ll also have access to your own team video room embedded in our platform, so that every week you can meet and talk as if you were in the same room, in just a few clicks. Apart from your private project workspace, you will have an online group call with all of the participants from your cohort (mentors and entrepreneurs) to share articles and resources, ask questions, and overcome challenges together. Lastly, you’ll also have one-to-one messaging with your mentee(s) available, and each team can decide (or not) to use alternative communication channels such as phone, WhatsApp, email, Slack, etc.

Start your application process by creating a Mentor Account and filling out our application form. We’ll notify you once your application has been approved and we’ll invite you to an onboarding call to give you a warm welcome, acquaint you to your role and our methodology and explain how to explore projects.

Being a mentor for this program is a 100% volunteer experience in which you’ll impact the life of an entrepreneur when it’s most needed and learn top-notch entrepreneurship methodologies.

Yes, mentors who successfully complete the incubation program may request a certificate

Can’t find your question here?

Connect directly with Sergey and Julie, Program Managers, to ask them in writing or in a quick meeting. Whenever you see fit!

The United Nations Industrial Development Organization (UNIDO) partnered with Bridge for Billions to create IDEA App, an online program to connect young entrepreneurs with mentors from all over the world to accelerate the growth of new entrepreneurship communities and foster an entrepreneurial culture.

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