We empower Cambodian entrepreneurs to make their businesses truly viable. Join the program and have access to a personal mentor and the most complete incubation tools for early-stage founders!

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What is IDEA App DEY?

IDEA App DEY (Decent Employment for Youth in Cambodia) is an incubation program that falls under the big umbrella of the IDEA App Programs, created and developed by the United Nations Industrial Development Organization (UNIDO) and Bridge for Billions.

Together with Khmer Enterprises we have developed IDEA App DEY, with the aim to make entrepreneurial education accessible to Cambodian enterprises in order to create employment and ensure sustainable economic growth in the country. 

We will support 30 early-stage enterprises developing business ideas in the following sectors: services, agriculture, manufacturing, and ICT (Information and Communications Technology).

As a selected entrepreneur, you will benefit from our 5-month incubation mentoring program to further develop the viability of your venture. You will create your own executive summary to present to potential investors or new co-founders, having the certainty that you are building a business validated by your potential clients.

You will be paired with a mentor who will meet with you weekly, while you work on the fundamental aspects of your business thanks to our methodology. You will make your business idea a reality!

Why participate?

Proven Methodology

You will follow our step-by-step methodology, working directly on your business and making the most important decisions. You will also be able to visualize your financial projections, growth, and impact plan for the next years.

Find your Mentor

You’ll be partnered with a professional to personally guide you in weekly mentoring sessions so that your project grows in the right direction.

Global community

Become a part of a supportive community of founders globally that share resources and harness challenges together.

Experience Active Learning

Our platform offers a learn-by-doing approach inspired by MIT's Disciplined Entrepreneurship and you'll get to generate an executive summary in PDF that you can present in front of investors.

Anytime, Anywhere

Collaborate from anywhere at any time through our online platform; no barriers, limits, or excuses; just an internet connection.

Exclusive perks

Access to exclusive events + more than 30K in discounts on HubSpot, Amazon WS, Google Suite, MailJet, IBM...

This program is perfect for you if…

Deadline to apply


Tuesday, November 1st 2022

Program timeline


Entrepreneurs applications

Apply by following the button on this page. Once your account is created you will have to follow two steps: 1) Creating your profile; and 2) Applying to the IDEA App DEY Incubation Program by describing your entrepreneurial project.

Apply now here


Announcement of Selected Entrepreneurs

We will review all the applications and we will select 30 entrepreneurs to participate in this edition of the program.


Attend the onboarding session

If selected, you will be invited to an onboarding to the program, a session where you'll meet your cohort, understand how you can get matched with a mentor, how to use the incubation platform, its methodology, and much more!


Mentors and Entrepreneurs Matching

Take part in our matching process! You will have the opportunity to meet online with volunteer mentors. Once you have met several of them, both you and the mentors will submit your rankings in order to let us know who you think will be the best fit for your project's needs. Based on the rankings, we will make the best mentor-mentee pairs.


The Incubation Phase starts!

Welcome! Now you are ready to begin a 5-month incubation period to continue developing your business.

  • Follow our online curriculum with 8 modules to build a robust value proposition and business strategy for your venture.
  • Meet weekly with your personal mentor on one-to-one online sessions to get a fresh perspective and make sure you're in the right direction.
  • Attend online group meetings to meet the rest of the program's entrepreneurs and work on the soft and business skills needed to grow as an entrepreneur.

These are other founders who participated in other IDEA App Programs

The IDEA App platform at a glance

As the backbone of the program, the IDEA App platform offers a gamified and step by step experience that allows entrepreneurs to create their business plans and validate their model. Far from theory, the pedagogy pushes you to formulate your ideas and answer the tough questions.

It invites you to “get out there”, talk to people, research, and validate your ideas. Your mentor will be there for you every week to support you by challenging assumptions and offering a fresh perspective.

Get an incubation certificate!

At the end of the 5 months, you will get your personal Certificate of Incubation that certifies that you have received 150+ hours of entrepreneurship education and mentorship on those topics: value proposition, competitors mapping, identification of key stakeholders, business modeling, marketing, pricing strategies, financial forecasting, impact planning and growth strategy.

Ready to start?

Do you have any questions?

The more time you’re able to put in, the better the results! We’ve structured the program so that you should be able to complete all activities within 8 hours per week (including a 1h video call with your mentor), but there are always opportunities for you to go deeper and spend more time on each stage to significantly develop and validate your ideas. If you can’t commit to at least 8 hours per week over 5 months, this probably isn’t the program for you. You can also divide some of the work with other people on your team (if any).

You will need to be able to use a laptop or desktop computer (not tablet or smartphone) and preferably one of these browsers: Google Chrome, Safari, Firefox. We expect you to have a strong, reliable internet connection both for your online work on the platform and to participate in the mentors calls via video conference.

Of course! Our program was made for collaboration with your entire team. You can easily invite your teammates to join your project and seamlessly collaborate on its development. You can work at the same time as a teammate, but note, however, that our platform does not allow for live collaboration as with google docs – you will only see a teammates edits after refreshing the page and you should be careful not to “override” one another’s inputs.

We hope that our reputation speaks for itself on this topic. We treat your application & program data as confidential information. They are protected by our Terms & Conditions and Privacy Policy, and your mentor will also sign a Mentorship Agreement that includes a confidentiality clause.

Once accepted to the program you will enter the “matching” phase, 10-15 days dedicated to finding the perfect mentor match for you. During matching, basic information about your project will be accessible to our community of mentors and they will invite you to initial meetings so you can get to know each other. You can attend as many meetings as you want, but eventually you will have to choose your preferred mentor.

The process of matching is one where you as entrepreneurs must be active participants by answering mentors’ invitations and letting us know how your meetings go within the indicated deadlines. We send all accepted entrepreneurs the important dates and deadlines of the matching process that should be respected. A consistent lack of response from an entrepreneur will be taken as a lack of interest in the program and can lead to their acceptance being revoked.

Your mentor is your guide throughout the program, someone who can understand the ins and outs of your business and, week after week, help you validate your strategy for each critical stage, from better targeting your customers to having a 3 years growth plan. Mentors support you through collaboration on the platform as well as in-person video chats once a week.

Can’t find your question here?

Connect directly with IDEA App DEY Program Manager Catherina Vecchione.

The United Nations Industrial Development Organization (UNIDO) partnered with Bridge for Billions to create IDEA App, an online program to connect young entrepreneurs with mentors from all over the world to accelerate the growth of new entrepreneurship communities and foster an entrepreneurial culture.