Make a difference using your skills, talent, and experience to support early-stage founders as they develop validated business ideas that will make a direct impact in their communities.

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What is IDEA App DEY?

IDEA App DEY (Decent Employment for Youth in Cambodia) is an incubation program that falls under the big umbrella of the IDEA App Programs, created and developed by the United Nations Industrial Development Organization (UNIDO) and Bridge for Billions.

Together with Khmer Enterprises we have developed IDEA App DEY, with the aim to make entrepreneurial education accessible to Cambodian enterprises in order to create employment and ensure sustainable economic growth in the country. 

With your help as a mentor, we will support 30 early-stage enterprises developing business ideas in the following sectors: services, agriculture, manufacturing, and ICT (Information and Communications Technology).

Together, we can promote and accelerate sustainable industrial and economic development in Cambodia.

Learn, connect and make a difference in Cambodia by supporting an entrepreneur in their journey to develop a ready-to-launch company!

Why participate?

Mentor the project you are passionate about

Meet several innovative entrepreneurs and connect with the project that interests you the most.

Grow professionally

Learn everything you need about the latest entrepreneurship methodologies and get a Mentoring Certificate.

Expand your network

Join a global network of thousands of mentors, top professionals that share your same interests.

Boost your skills

Our active learning model facilitates the role of the mentor by providing a clear structure and resources explained in a simple and practical way.

Decide when and where

You will be able to support your project from anywhere in the world, at a time that suits you. Our program is 100% online.

Be part of the change

Support Cambodian entrepreneurs that are facing the most complex challenges of our time.

This program is perfect for you if…

Deadline to apply


Tuesday, November 1st 2022

Program timeline

Tuesday, November 1st 2022
Tuesday, November 1st 2022

Mentors applications

Send us your application, we want to know more about you and your motivations to become a mentor.

Apply now here


Announcement of Selected Mentors

We will review all the applications and we will select the necessary mentors to participate in this edition of the program.


Attend the Mentors Training Session

If selected, you will be invited to an onboarding welcome call to the program where you will learn the role of the mentor, how to choose a project, use the incubation platform, and its methodology. Also a good chance to network with fellows mentors!

Mentors and Entrepreneurs Matching

Take part in our matching process! You will have the opportunity to meet online with different projects. Once you have met several of them, both you and the entrepreneurs will submit your rankings in order to let us know who you think will be the best fit for your project's needs. Based on the rankings, we will make the best mentor-mentee pairs.

Online Incubation Program

Meet weekly with your mentee for the duration of the program to go over their business plan. Don’t worry! Our program will guide your mentoring step-by-step through 8 business modules: From helping your mentee polish their value proposition to the development of their growth plan.

Founders who got supported by mentors like you in other IDEA App Programs

The IDEA App platform at a glance

As the backbone of the program, the IDEA App platform offers a gamified and step by step experience that allows entrepreneurs to create their business plans and validate their model. Far from theory, the pedagogy will help you in a practical way in your mentoring process!

Our methodology invites entrepreneurs to “get out there”, talk to people, research, and validate their ideas. As a mentor, you will be there for your entrepreneur every week  challenging their assumptions and offering a fresh perspective.

Get a certificate that you’re a trained mentor!

At the end of the 5 months, you will get your personal Mentoring Certificate that certifies that you are a successfully trained mentors who provided 20+ hours of mentorship and became proficient to mentor entrepreneurs on these topics: value proposition, competitors mapping, identification of key stakeholders, business modeling, marketing, pricing strategies, financial forecasting, impact planning and growth strategy.

Ready to start?

Do you have any questions about the program?

Mentor applicants should show a passion for helping aspiring entrepreneurs. You should be ready to commit at least for 2h/week during 5 months in order to ensure quality mentorship and a productive business relationship.

You can always choose when to work with a project or not, but once a commitment is made, you will be officially paired with that project!

Being a mentor will benefit you in several ways. First, it will allow you to meet and connect with entrepreneurs working on relevant problems.

It will also enable you to develop your own skills as a mentor, exposing yourself to the latest innovation and entrepreneurship methodologies, while helping a startup business to grow.

Mentoring on IDEA App Cambodia Incubation Program is an impactful experience that you can do from pretty much anywhere where you have the internet.

As a mentor, you will guide your entrepreneur throughout our 5-month structured program, helping them a minimum of 2h/week — you are of course free to dedicate more time!

You will be the person who can understand the ins and outs of their business and, week after week, help them to validate their strategy for each critical stage, from targeting the right customers, to building a 3-year growth plan.

You will support your entrepreneur through virtual collaboration on the platform as well as video chats once a week. We also encourage any connection or extra resource that you can share with them.

Our program is made of 8 business tools. These tools will guide you as well as the entrepreneur in effectively covering and validating each critical aspect of the business planning process. These are the eight tools you will cover:

  • Value Proposition
  • Competition Map
  • Stakeholder Map
  • Business Model & Marketing
  • Pricing & Business Viability
  • Financial Projections
  • Impact Plan
  • Growth Plan


Of course! However, keep in mind that we will value mentors with previous experience in self-employment experience.

If you have been or are a small business owner, entrepreneur or solopreneur willing to support impact entrepreneurs, this program is perfect for you!

Yes — once you have officially been accepted as a mentor, you will be invited to follow an onboarding training where we’ll explain our innovation-based entrepreneurship methodology and how our platform works.

You’ll get the chance to meet other mentors, and of course we’ll be here to answer all of your questions. You will also join an online community of mentors to spark conversations, share extra resources, and keep learning!

Yes, you can! Our only ask is that you be realistic with your time commitment: we don’t want anyone to overcommit or raise expectations for the other party that they won’t be able to meet.

Our platform has been built to facilitate collaboration. Once you have access to the workspace, you will be able to work together with your  entrepreneur through comments.

Apart from your private project workspace, you will have an online group call with all of the participants from your cohort (mentors and entrepreneurs) to share articles and resources, ask questions, and overcome challenges together.

Lastly, you’ll also have one-to-one messaging with your mentee(s) available, and each team can decide (or not) to use alternative communication channels such as phone, WhatsApp, email, Slack, etc.

Start your application process by creating a Mentor Account and filling out our application form. We’ll notify you once your application has been approved and we’ll invite you to an onboarding call to give you a warm welcome, acquaint you to your role and our methodology and explain how to explore projects.

Being a mentor for this program is a 100% volunteer experience in which you’ll impact the life of an entrepreneur when it’s most needed and learn top-notch entrepreneurship methodologies.

Yes, mentors who successfully complete the incubation program may request a Mentorship Certificate, shared with you at the end of the program.

Can’t find your question here?

Connect directly with IDEA App DEY Program Manager Catherina Vecchione.

The United Nations Industrial Development Organization (UNIDO) partnered with Bridge for Billions to create IDEA App, an online program to connect young entrepreneurs with mentors from all over the world to accelerate the growth of new entrepreneurship communities and foster an entrepreneurial culture.